Host read-outs, chapter card and credits placement across long-form interviews and clips, plus logo placement on social shorts and CTA attribution in video descriptions.
21M+ monthly audience20:05 avg watch time63M+ quarterly impressions
Reach 21 million minds that actually watch
Your brand woven into long-form interviews with the world's leading thinkers. An audience that watches 20 minutes per video, earns over $100k, and comes back by choice.
No pricing shared until we understand your goals
What it does
Your brand across every surface the show touches
Pick individual channels or bundle them into a cross-channel partnership built around your goals.
YouTube presenting sponsorship
Host read-outs, chapter card and credits placement across long-form interviews and clips, plus logo placement on social shorts and CTA attribution in video descriptions.
Newsletter network integration
Sponsorship placements across the Big Think newsletter ecosystem, including Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang.
Podcast ad reads
Host-read ad integrations distributed on Spotify and other podcast platforms, reaching the same intellectually engaged audience in audio.
Evergreen video library pre-roll
Your brand runs as pre-roll or mid-roll across the existing library of thousands of videos. Impressions continue compounding years after each episode publishes.
Social shorts logo placement
Your logo placed on social short-form clips distributed across Big Think's social channels, extending reach beyond the long-form episodes.
SME editorial interviews
Annual presenting sponsors get up to 2 subject-matter expert interviews per year, placing your experts in the same chair as guests like Malcolm Gladwell and Neil deGrasse Tyson.
Getting started
From first call to compounding impressions
From first touch to real results, without the guesswork.
Define your goals
Tell us what you need: YouTube-led, newsletter-led, podcast-led, or a bundled cross-channel partnership. The campaign is fully customizable around your strategic objectives.
Integrate into the show
Your brand is woven into every surface the show touches: host reads, segment intros, social distribution, newsletter sends, and evergreen library pre-roll. Presented by [Your Brand], not a standard ad placement.
Reach the audience that matters
Your brand reaches 21M+ monthly viewers who watch 20 minutes per video, earn over $100k, and are 2x more likely to be senior executives. Category exclusivity included for the duration.
Impressions compound over years
The evergreen video library keeps generating brand exposure long after each episode publishes. Return viewers see your brand again and again by choice.
21M+Monthly readers and viewers
20:05Average view duration, 4x YouTube norm
72%Audience with household income over $100k
62.7%Return viewers who come back by choice
Side by side
Editorial integration vs. standard ad buys
Big Think SponsorshipStandard ad buy
Brand is part of the show, not interrupting it✓×
20:05 average view duration (4x YouTube norm)✓×
62.7% return viewers for repeated brand exposure✓×
Evergreen library: impressions compound for years✓×
72% of audience earns over $100k✓×
2x more likely to be senior executives✓×
Category exclusivity for sponsorship duration✓×
SME interviews placing your experts on the show✓×
Answers
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a "presented by [Brand]" integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration: the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that's YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Get started
Put your brand in front of 21 million curious professionals
Book a call to explore a sponsorship package built around your goals. No pricing shared until we understand what you need.
Book a call→